PRIVACY POLICY
Effective Date: 11/5/25
Last Updated: 11/3/25
Please read carefully.
Introduction
The Things We Do, PC (“TWD”, “Company,” “we,” “us,” or “our”) respects your privacy and is committed to
protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard
your information when you visit our website, use our online booking or contact forms, or communicate with us
via SMS text messages or other electronic means. By accessing our website or providing your personal
information, you agree to the terms of this Privacy Policy. This Policy is provided in accordance with applicable
federal and state privacy, consumer protection, and healthcare laws, including the California Consumer Privacy
Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Health Insurance Portability and
Accountability Act (HIPAA), and the Telephone Consumer Protection Act (TCPA). By using our website or
services, you consent to the data practices described herein and acknowledge that this policy applies to users
located in the United States, including California residents.
Notice at Collection: We collect personal information as described below. We do not sell or share personal
information for cross-context behavioral advertising without your consent. To exercise your rights, please see
Section 9.
Information We Collect
We collect the following categories of information:
Personal Information:
Name, date of birth, phone number, email address, mailing address
Medical or treatment information you voluntarily provide (e.g., skin type, allergies, medical history relevant
to your care) and photos or videos used for medical documentation or treatment progress
Sensitive personal information (as defined under the CPRA), such as health information, biometric
identifiers, or precise geolocation data, when required for treatment or regulatory compliance.
Commercial and Financial Information
Payment card details and billing information (processed securely through compliant vendors)
Records of services purchased or inquired about
Technical Information:
IP address, browser type, operating system, referring URLs, time and date of visits, interactions with our site,
and usage data collected automatically through cookies, analytics tools, and similar technologies
Communications Information: Information you provide when contacting us via web forms, chat, email, or SMS
We collect only the information necessary to fulfill the purposes described in this Policy and retain it only as
long as required by law or business necessity.
SMS Text Messaging and Communications
By checking the box or otherwise signing up for one or more text messaging programs, you provide express
prior written consent (as required under the Telephone Consumer Protection Act, 47 U.S.C. §227) to receive
SMS text messages from TWD related to informational messages and promotional messages.
Message & Data Rates May Apply.
You may opt out of SMS communications at any time by replying “STOP.”
You may request help by replying “HELP.”
We do not sell or share your phone number with third parties for marketing purposes.
SMS communications are transmitted through secure third-party messaging platforms compliant with
applicable privacy laws.
When you opt-in to receive SMS messages from TWD, we may collect certain personal information such as your
phone number, your carrier’s name, and the date, time, and content of your messages. We use this information
to provide you with the SMS services you have requested and to operate and improve our services.
Your consent remains valid until revoked. We maintain records of SMS consent and opt-out requests as required
by applicable regulations. All messaging vendors are contractually bound to maintain confidentiality and
comply with TCPA and HIPAA standards.
For more information please see our SMS TERMS AND CONDITIONS
Collection of Personal Information
We use collected information to:
Schedule and confirm appointments
Provide requested treatments or services
Send confirmations, reminders, and follow-up communications (including via SMS with opt-out options)
Send promotional materials, newsletters, or special offers (including via SMS with opt-out options)
Improve our website and services
Process payments and maintain records
Respond to inquiries and provide customer support
Comply with relevant legal, regulatory, and safety obligations (including HIPAA, where applicable)
We collect and process personal information only as necessary to provide our services or as otherwise
permitted by law.
User Responsibility and Representations
You represent and warrant that all information you provide is accurate, current, and complete, and that you have
the legal right to provide it. You agree not to provide any false or misleading information or to impersonate
another person. You are responsible for maintaining the confidentiality of your account and for all activities that
occur under your account. TWD is not responsible for any loss or damage resulting from your failure to
safeguard your credentials or update your information.
Use and Disclosure of Medical and Health Information
If you receive medical or aesthetic treatments that generate Protected Health Information (PHI), such
information is handled under HIPAA standards.
PHI is used and disclosed only for treatment, payment, and healthcare operations, unless you authorize
otherwise in writing.
We implement administrative, technical, and physical safeguards to protect PHI.
You have rights under HIPAA, including the right to access, amend, and request an accounting of disclosures of
your PHI.
For more information, please see our Notice of Privacy Practices. In the event of any conflict between this Policy
and our Notice of Privacy Practices, the Notice of Privacy Practices shall control with respect to PHI.
Disclosure of Information
We do not sell personal information and do not share personal or mobile data with third parties for cross-
context behavioral advertising or independent marketing purposes. We may disclose personal information only
to service providers and contractors who assist us in operating our business and are contractually restricted from
retaining, using, or disclosing the information for any purpose other than providing services on our behalf.
Business Operations: We may share your information with third-party service providers who assist us in essential
operational functions, including but not limited to:
Appointment scheduling and customer service
Payment and billing processing (compliant processors)
Secure data hosting and website maintenance
IT and cybersecurity support
Email or SMS delivery platforms used solely to send communications authorized by you
Marketing and Communications: We may use your contact information (such as your email address or phone
number) to send you promotional offers, newsletters, or product and service recommendations directly from
TWD. We may engage trusted vendors to help us deliver these communications on our behalf. These vendors
do not have the right to use your information for their own marketing purposes. We will only share your
information for marketing with your explicit opt-in consent, collected through a clear and affirmative action (for
example, checking an opt-in box on a web form). You may withdraw consent or opt out at any time by clicking
“unsubscribe” or replying “STOP.”
Compliance with Legal Requirements: We may disclose your information if required to do so by law or in the
good-faith belief that such action is necessary to:
Comply with legal obligations, court orders, or regulatory requests;
Protect and defend our rights or property;
Prevent or investigate possible wrongdoing or fraud; or
Protect the personal safety of our staff, clients, or the public.
Sale, Merger, or Corporate Transfer: In the event of a merger, acquisition, reorganization, or sale of assets, your
personal information may be transferred to the acquiring entity. We will ensure that your information continues
to be protected in accordance with this Privacy Policy, and you will be notified of any material changes in how
your data is handled.
Cookies, Analytics, and Online Tracking
When you visit or log in to our website, we and our third-party analytics or advertising partners may use cookies,
pixels, analytic technologies (e.g., Google Analytics) and similar technologies to collect data about your activity,
understand user behavior, and improve our services.
This information may be linked to other identifiers (such as an email or home address) to deliver more relevant
advertising from TWD. You may opt out of such advertising and data sharing by visiting ___________, or by
using the “Do Not Sell or Share My Personal Information” link on our website.
You will have the opportunity to accept or decline cookies. You can also manage cookie preferences through
your browser settings. You may disable cookies via your browser, though certain features may not function
properly.
Retention of Information
We retain information for as long as necessary to provide services, comply with legal obligations, resolve
disputes, and maintain business records. Retention periods vary depending on the category of information and
are determined based on statutory requirements, business needs, and data minimization principles. Medical
and billing records are retained according to California Health & Safety Code §123145 and applicable federal
requirements.
Your Rights Under California Law
California residents have the following rights under the CCPA/CPRA:
Right to Know: Request disclosure of the categories and specific pieces of personal information collected.
Right to Delete: Request deletion of personal information, subject to legal exceptions.
Right to Correct: Request correction of inaccurate data.
Right to Opt-Out of Sale/Sharing: We do not sell personal information, but you may opt out of any sharing for
cross-context behavioral advertising.
Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of health-related or
biometric information.
Right to Non-Discrimination: You will not be penalized or denied services for exercising your rights.
To exercise your rights, contact us at:
Email: info@thethingswedo.co
Phone Number: 213-278-0358
We will verify your identity before fulfilling any request, as required by law.
Email
If you provide your email, you may receive updates, offers, or newsletters.
You may unsubscribe at any time by clicking the “unsubscribe” link in the email or emailing us directly.
Emails regarding treatment, billing, or compliance are not considered marketing and cannot be opted out if
necessary for service delivery.
All marketing emails comply with the CAN-SPAM Act (15 U.S.C. §7701 et seq.) and include our valid business
contact information.
Children’s Privacy
Our services are intended for individuals 18 years and older. We do not knowingly collect or solicit personal
information from minors. If we learn that we have inadvertently collected such data, we will promptly delete it.
Security
We maintain administrative, technical, and physical safeguards designed to protect personal and health
information against unauthorized access, disclosure, alteration, or destruction. We comply with the HIPAA
Security Rule (45 C.F.R. §164.300 et seq.) and maintain appropriate safeguards. If a data breach occurs involving
your personal information, we will notify you and applicable authorities as required by law. However, no
transmission over the internet or mobile network can be guaranteed completely secure. You use our website
and SMS services at your own risk.
Disclaimer of Warranties
The information, services, and materials provided on our website are provided “as is” and without warranties of
any kind, either express or implied. To the fullest extent permitted by law, TWD disclaims all warranties, express
or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose,
non-infringement, and title. We do not warrant that our website or SMS services will be uninterrupted, error-
free, or free of viruses or other harmful components.
Limitation of Liability
To the fullest extent permitted by law, TWD, its affiliates, and their officers, directors, employees, and agents
shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages arising out
of or related to your use of our website, SMS programs, or services, even if advised of the possibility of such
damages. In no event shall our total liability exceed the amount you paid to TWD for the services giving rise to
the claim, if any.
Do Not Track
Some internet browsers may transmit “do-not-track” signals to websites with which the browser communicates.
The Site does not currently respond to these “do-not-track” signals.
Third- Party Links
Our site and our services may contain links to other websites or applications (“Linked Sites”) that are not owned
by TWD. We do not control the collection or use of any information, including personal information, which
occurs while you visit Linked Sites. Therefore, we make no representations or warranties for —and will not in any
way be liable for—any content, products, services, software, or other materials available on Linked Sites, even if
one or more pages of the Linked Site are framed within a page of the Site. Furthermore, we make no
representations or warranties about the privacy policies or practices of the Linked Sites, and TWD is not
responsible for the privacy practices of those Linked Sites. We encourage you to be aware of when you leave
the Site and read the privacy policies of Linked Sites.
Changes to This Privacy Policy
We may update this Policy periodically. The “Last Updated” date at the top will reflect the latest revision.
Material changes will be posted on our website, and we may notify you by email or SMS where legally required
and depending on your communication preference.
Indemnification
You agree to indemnify, defend, and hold harmless TWD, its affiliates, officers, directors, employees, agents,
contractors, and licensors from and against all claims, liabilities, damages, losses, costs, expenses, or fees
(including reasonable attorneys’ fees) arising from or relating to your violation of this Policy, your misuse of our
website or services, or your violation of any law or the rights of a third party.
Dispute Resolution
Please read this carefully. It affects your rights. By using our website or services, including SMS programs, you
acknowledge that you have read and understand the arbitration provision below, that it is a condition of your
use of our services, and that you knowingly and voluntarily waive the right to a trial by jury and to participate in
any class or representative proceeding.
YOU AND TWD AGREE THAT ANY DISPUTE, CONTROVERSY, OR CLAIM ARISING OUT OF, OR RELATING
TO, THIS AGREEMENT OR THE SERVICE SHALL BE RESOLVED ONLY BY FINAL AND BINDING, BILATERAL
ARBITRATION. This agreement to arbitrate is intended to be broadly interpreted, and expressly includes claims
brought under the Telephone Consumer Protection Act, 47 U.S.C. § 227 et seq., or any other statute, regulation,
or legal or equitable theory. You and TWD hereby agree that the Federal Arbitration Act, 9 U.S.C. § 1 et seq.
(“FAA”), applies to this agreement to arbitrate, and governs all questions of whether a dispute is subject to
arbitration. Unless you and TWD agree otherwise in writing, arbitration shall be administered by the American
Arbitration Association (“AAA”) under its Consumer Arbitration Rules in effect at the time of the filing of the
arbitration (the “AAA Rules”). The arbitration shall take place exclusively in Honolulu, Hawaii, unless both
parties agree in writing to a different location. The arbitration decision and award shall be final and binding,
with limited exceptions under the FAA, and judgment on the award may be entered in any court of competent
jurisdiction. YOU AGREE THAT, BY ENTERING INTO THIS AGREEMENT, YOU AND TWD ARE EACH WAIVING
THE RIGHT TO A TRIAL BY JURY AND THE RIGHT TO PARTICIPATE IN ANY CLASS, REPRESENTATIVE, OR
COLLECTIVE PROCEEDING. THIS AGREEMENT DOES NOT ALLOW FOR CLASS ARBITRATIONS EVEN IF THE
PROCEDURES OR RULES OF THE AAA WOULD OTHERWISE PERMIT THEM. YOU AND TWD AGREE THAT
ANY DISPUTES RELATED TO THIS SMS PROGRAM SHALL BE RESOLVED SOLELY ON AN INDIVIDUAL BASIS.
YOU AGREE NOT TO PARTICIPATE AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS,
COLLECTIVE, OR REPRESENTATIVE PROCEEDING. YOU AND TWD ARE ONLY ENTITLED TO PURSUE
ARBITRATION ON AN INDIVIDUAL, BILATERAL BASIS. FURTHER, UNLESS YOU AND TWD AGREE
OTHERWISE IN WRITING, THE ARBITRATOR(S) MAY NOT CONSOLIDATE MORE THAN ONE INDIVIDUAL
PARTY’S CLAIMS WITH ANY OTHER PARTY’S CLAIMS AND MAY NOT OTHERWISE PRESIDE OVER ANY
FORM OF A REPRESENTATIVE OR COLLECTIVE PROCEEDING.
Governing Law and Venue
This Agreement, and any dispute, claim, or controversy arising out of or relating to it (whether sounding in
contract, tort, statute, or otherwise), shall be governed by and construed in accordance with the laws of the
State of Hawaii, without regard to its conflict of law principles. The exclusive venue for any arbitration, judicial
enforcement of arbitration awards, or any other proceedings arising under this Agreement shall be in Honolulu,
Hawaii.
Severability and Survival
If any provision of this arbitration agreement is found to be invalid, unenforceable, or illegal, such provision shall
be severed, and the remaining provisions shall continue in full force and effect. The obligations to arbitrate and
all related waivers under this section shall survive the termination, rescission, or expiration of this Agreement.
Contact
If you have questions or need assistance, please contact us at:
The Things We Do, PC.
Address: info@thethingswedo.co
Email: 787 S Alameda St. #100, Los Angeles, CA 9002
Phone: (213) 278 - 0358
If you require these SMS Terms and Conditions in an alternative format for accessibility purposes, please
contact us at info@thethingswedo.co.
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